One of our favorite topics on the Dental Warranty blog is "exceeding patient expectations," because that's the best way to build loyal patients who return and refer. Among other places, patient happiness either thrives or dies an agonizing death in the waiting room!
It is no coincidence that the most respected brands in the world provide a strong written warranty on the products or services they provide. Here are 9 ways dentists use their warranty to grow their practice:
It would be a lonely and broke dental practice if your patients never came back after the first visit!
Here's the good news... according to a study on patient loyalty by the Hahn Consulting Group, your average patient has a 60% chance of returning to your practice for a repeat visit after visiting you once. In your favor: the fact that people have a preference for what is already familiar to them, and the fact that changing dental offices would mean having to do research to find a new office.
But here's something you may not expect... by adding one additional service to your practice, you can increase that number to 85%!
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