5 Surprising Facts About Patient Retention

October 17,2013
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We have said for years that a dental practice's most valuable asset is its list of loyal patients who repeat and refer.  Here are 5 "did you know?" facts about patient retention... Ignore them at your own peril!

#1 - It Costs 5x More To Get a New Patient Than Keep An Existing Patient

We spend so much time trying to attract new patients, but don't forget about your current patients!  You already have a trusting relationship with them.  What's your plan to keep your current patients coming back?  Consider using Dental Warranty as a way to build loyalty with your patients.

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#2 - If Patients Leave, It's Probably Due To A Bad Customer Experience Situation 

Here are the most common reasons patients leave a practice.  Poor customer service is usually the result of bad expectations.  You can set your patients' expectations by providing a written warranty through Dental Warranty.

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#3 - Small Gains In Retention Have Huge Benefits To Your Practice

Would you like to cut your overhead by 10%?  Why not increase your patient retention by 2% instead... it will give you the same result!

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#4 - Dissatisfied Patients Are More Likely To Tell Their Friends

Who knows why we human beings like to complain to each other so much, but we sure do like to tell our friends when we aren't happy with companies we do business.  

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#5 - A Written Warranty Can Increase Patient Retention As High As 41% 

A study by Hahn Consulting group shows that the average patient is 60% likely to return to your office, but the average patient with a written warranty on your dental work is 82% - 85% likely to return.  That's a 41% increase!

If you aren't currently providing a written warranty, you should think about it.  Retention matters big time, and as you have read above, a warranty is an easy way to build some retention in to your practice.

Click here to get more information, here for the Dental Warranty brochure, and here to set up a 15 minute demo.

What are you doing to retain patients in your practice?

 

Sources: Hahn Consulting, Kapow Events

 

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